The recession is hitting many of us hard.  We look at our retirement accounts and see that they're significantly smaller than they were before.  I've got a few years to go before retirement, but many people don't have that luxury.  Today, I was at an office furniture store and met a man, Bill, who, after a very successful career, found himself on the sales floor.  He had looked at his 401K and there just wasn't enough there.  His wife, who retired after a 20+ year career with IBM, found herself in the same position.  Bill works for the office furniture store four days each week and then works with his wife at the antique shop where she works another two days each week.  He seems happy about it, and some studies say work may help him live longer.  That's a choice that we would hope to make freely at that age, not under duress.

While many, like  look to traditional brick-and-mortar type businesses to supplement their incomes or retirement funds, others are stepping out onto the digital frontier.  Internet based businesses are sprouting up everywhere.  People can make a good living online, in part, through affiliate programs.  The Associated Press reports on a man who makes $80,000 each year through affiliate marketing.  More than half of that is coming from a single affiliate -- Amazon.com.

Individuals are not the only ones who are feeling the pinch of the recession, though.  State governments are hurting for money and looking for places to find revenue.  For years, online retailers have been exempt from charging sales tax for online purchases, with a few exceptions.  Typically, the exception is for states where they have a physical presence.  

Now, legislatures are looking to the affiliate programs as a potential cash cow.  Several states, like North Carolina, Hawaii, and Rhode Island, are looking to require online retailers to charge sales tax in any state where they have an online affiliate marketer.  For retailers like Amazon.com, there are few states where they do not.  As a result, these businesses are cutting their losses and ending their affiliate programs in those states.  Where they were once looking to increase revenues, they are losing revenues. 

One of Aesop's fables was about a dog to whom the butcher had thrown a nice juicy bone.  As the dog crossed a bridge over a pond, it looked down to see another dog, with a nice juicy bone. That bone looked even bigger than the one he had, so the dog barked at the other dog and sprang from the foot bridge after the other dog.  When the dog made its way back to the shore, he found himself wet, muddy, and without any bone what-so-ever.

Whether you're an Internet entrepreneur or not, watch your state's legislative agenda carefully.  Using affiliate marketers as a way of scaring up revenue will undoubtedly backfire.  Small businesses will find themselves without affiliate programs.  Along with not realizing sales tax revenues, the states that make these moves will lose the business tax revenues on the small businesses that are in the affiliate programs.  When all is said and done, we'll all be wet and muddy.

Don't be shy telling your elected officials what you think about this.

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Right now, it seems like forever ago that I setup my brokerage account, but yesterday was the first time I actually executed a trade.  It took a while, but last week I finally got the rollover disbursement from my previous employer's 401K account.  When I logged in last Friday and saw it all sitting there as cash, I realized that I better get studying.

Now, as someone who does training and development as a career, I've studied adult learning theory.  One of the foundations of adult learning is that adults learn better when it is relevant.  As I sat there last Saturday re-reading my investment books, knowing that cash was just sitting there doing nothing got me moving a bit.  I didn't feel rushed, but it felt like much more of a priority, for sure.  Learning changes dramatically.

So, I did my homework.  I identified industries where the institutional money is going and that are performing well in the market.  Then I drilled down and found stocks that had solid fundamentals.  The financials were good and the price trend was upward.  Moving on, to the technical analysis, they were moving strong against their moving average in a consistent uptrend.  The MACD and Stochastic were looking good.  In fact, right now, they still are.

Wednesday night, before bed, I logged into thinkorswim and placed my orders.  Before doing that, I calculated my risk.  In all, I would place two trades.  For each, I did my math to ensure that neither would put more than 1-2% of my account at risk.  To do this, I placed a simultaneous BUY order with a simultaneous STOP-MKT order.  The stop orders were placed about 10% below the purchase price.  That way, the maximum loss on either trade would be about 10%.  The market stop order would protect me in case the price went into rapid free fall.  Believe me, I went through all of my books and notes to make sure I was doing it right.  I didn't want to screw up and put in a limit order.  That wouldn't really protect my losses because there are conditions where limit orders won't trigger the sell.

I clicked the confirm button and the orders went in queue, waiting for the markets to open.

I'll admit that I was pretty nervous about it as I peeled myself away from the computer last night to go to bed.  When I woke in the morning, the markets hadn't opened so I went and showered.  Finally coming back to the computer, I saw an alert warning me that my account was not authorized to day trade and if I did it too often, I'd have problems.  Worried, I looked into what happened.

As I pulled up my trades in thinkorswim, I saw my first one sitting there.  It had executed beautifully.  The stop loss was sitting there waiting just in case.  The other trade looked a bit weirder.  Within minutes of the market opening, it turns out, both the buy and the sell orders executed.  All of my homework couldn't prepare me for an odd pocket of volatility on that stock this morning.  I bought at 8:30:07 and sold at 8:32:40.  It was a bit upsetting.

I sat there and watched the stock price jump around.  It dropped down to the mid sixteens and I thought to myself, "Surely this is just odd volatility.  I can buy back in and make my money back as it swings back up where it belongs."

That's when it really occurred to me that the most important thing to learn about investing or trading is market psychology - particularly your own.  Invetools lists that as the number one thing you can (and should) learn.

I fought off the urge to endulge my get-even-itis and left for work.  Yes, I learned a lot for my first day.  When trading was done and the market closed, one of my purchases had risen 5%.       That softened the blow of the $0.49 per share I lost on the other one.  I was down about $50 overall.

At first, I was irritated by the stop order.  I was thinking I set it too tight.  Still, if it hadn't triggered, I would have ended my day down $177 on FUQI.  The method did exactly what it was supposed to do in protecting my assets.

I'm also happy with myself for being careful.  I could have bought six, ten, twelve, or more stocks today.  Instead, I went in with about 25% of my available cash and that was it.  While it was not cool seeing that cash sitting in my account doing nothing, it would be even worse to see that cash shrink.  

After this happened, I came across a blog entry by Phil Town that confirms what I was thinking.  In a market like we have right now, there's nothing wrong with sitting on cash.  He points out that Warren Buffett is sitting on plenty of cash right now, just waiting for the right opportunity (http://www.philtown.com/phil_towns_blog/2008/01/cash-is-good-un.html).  There will be plenty of buying opportunities, but patience is key.

I don't regret my trades today.  The jewelry sector is hot and I believe FUQI is a solid buy. The volatility today was in part, regression toward the mean.  The price got too far from its moving average and had to snap back into line.  It's still well undervalued by more than 50%. I may try back in, but I thing I'll let Friday ride out and watch it for another day.

The Debt Burden

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On June 5, Market Watch reported that, for the seventh month in a row, Americans paid off more debt than they took out.  We should all give ourselves a collective pat on the back for that.  Its great.  The numbers are mind boggling.  In March, the collective debt dropped $16.6 Billion.  In April, it dropped another $15.7 Billion.

That still leaves us with a lot of debt.  Right now, we all have about $930.9 BN in credit card debt and $1.59 Trillion in other non-credit-card debt.  The numbers don't include mortgages and home equity loans.  The raw data is available from the Federal Reserve.

The Federal Reserve also calculates something called the Debt Service Ratio, or DSR.  This is an interesting little number that compares debt payment to disposable income.  A DSR of 1.00 would mean that, for every dollar we have of disposable income, we owe one dollar in debt.  A DSR of 5.00. would mean that we owe $5.00 for every dollar we have in disposable income.

By disposable income, we're not just talking about money we have to go to the movies or out to dinner.  That is part of our disposable income, but disposable income actually refers to our gross income minus taxes.  Disposable income means all of the money that we have available to us for spending or saving.

Okay, here's where this gets really a bit disgusting.  The overall DSR for the third quarter of 2008 was 13.80, up from about 10.60 in the early 1980s. The good news is that is down from an all-time high of 14.29 in the third quarter of 2007, but it still means that, for every dollar we had to spend or save in 3Q09, we owed $13.80.  Even worse, that assumes that we're only making the minimum payments on our credit cards.  If you want to see it for yourself, you can go to the Federal Reserve Board's Household Debt Service and Financial Obligations Ratios page.

I'm not above this.  I owe more than a year's worth of disposable income on my student loans.  Luckily, I paid off my car at the end of last year.  Many of us have debt for good reason.  We are still wise to get rid of them as quickly as possible.

About a year and a half ago, my sister told me about Dave Ramsey.  When I first heard him, I was a bit resistant.  His attitude towards debt seemed a bit extreme.  Still, I kept listening to his show as a podcast from time to time, and in the Spring of 2008, I took his Financial Peace University at a local church.  I've come to really respect the man and what he teaches.  Now, I have not shredded all of my credit cards.  They're there like a little security blanket, but I avoid using them as much as possible.  Chase just sent me a letter telling me that they closed my account because they figured I didn't need their it because I hadn't been using it.  I'm working hard to get rid of the debt that I have.  I've hear Dave quote Proverbs (22:7) too many times, saying "The rich rules over the poor, and the borrower is servant to the lender."  That is as true today as it was in ancient times.  With a DSR of 14:1, we are certainly not working for ourselves.

So, back to consumer debt.  According to indexcreditcards.com, the average credit card rate in the US was 14.30% on May 20, 2009.  That means, if we make a minimum payment of 3% on our credit cards, we rack up $10.89 Billion in credit card interest every month.

Congress passed the credit card reform bill last month, and credit card companies are squirming.  If we keep up like we have the past two months, though, we can go a long way to reforming credit card companies, and America.  Imagine what we could do with a spare $10.89 Billion each month.  And, in with the markets running down and sideways, paying off our debt has a much better rate of return than most mutual funds going.

First Steps

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How do I go about getting rich?  Sitting around and thinking about it won't get me very far, that's for sure.  Still, there is an inner component to getting rich.  Lately, there's been a lot of talk about the Law of Attraction as made popular by the movie The Secret.  Some reject it as new age snake oil.  I admit that, for a while, I rejected it as a slick marketing vehicle.  When I finally sat down and watched it, my opinion changed significantly.  But this is not entirely about The Secret.


In his book, The Millionaire Mind, Thomas Stanley looks at the characteristics of Millionaires.  Working hard was fifth on the list of success factors.  Making wise investments wasn't even in the top ten.  The top three factors, however, were honesty, discipline, and sociability.  Others like Napoleon Hill and T. Harv Eker seem to agree  Their writings focus on the inner elements of wealth.


Beyond the inner game, there are the practical steps of getting rich.  Let's assume that I'm interested in real wealth, as reflected on a balance sheet, not just income.  That would mean I can increase my wealth by lowering my liabilities (debt) or increasing my assets (wealth).  Let's also assume that only legal options are on the table.  Those could include increasing income from work or business, investment income, winning the lottery, or anything else of that sort.


That leaves me three areas of focus:


  1. Inner Game
  2. Debt Reduction
  3. Income Growth


Those are the three areas for focus right now.  I'm a pretty visual thinker, so I need a structure like that to serve as a map for what is to come.  This will probably evolve, but it's a good start for now.

Intimidating Endeavor

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I remember opening an account on eTrade.com about ten years ago and it wasn't too bad.  Today, I finished opening my account on thinkorswim.com and I have to admit being a bit overwhelmed by the experience.  They expect someone to read and sign a mountain of agreements with mind boggling, semi-comprehensible, legal-ease.  I printed some of the agreements, but not all of them.  The list of forms includes:
  • AMEX Agreement
  • CME Vendor Agreement
  • IRA Financial Disclosure
  • IRA "Simplifier"
  • NASDAQ Agreement
  • NYSE Agreement
  • OCC Disclosure
  • OPRA Agreement
  • Penson Privacy Agreement
  • Roth IRA Agreement
  • Roth IRA "Simplifier"
  • Signature Cards
I am going to wait until I can get a live person on the phone before I start funding my account.  I have funds in other places, but I want to consolidate it all into one place so that its easier to take care of.  There's also the matter of account maintenance fees.  The brokerage I'm using doesn't charge any.  The two companies where I have Roth IRAs charge $10-15 each year in maintenance on top of their 12b-1 fees.  That seems silly to me. Well, I'll take a deep breath and plug away at it again later.

Slowly Getting Started

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I have to admit that, despite my initial enthusiasm, it has been slow getting started down this road.  There has been a lot of housekeeping stuff to take care of.  I was saving for a new computer, so that I could do this effectively.  Racking up consumer debt would be a move backwards.

While it is easy for me to get excited about getting computer, I have to admit, I showed some good restraint on this one.  I didn't buy the top of the line or any fancy upgrades.  It's a nice Apple iMac, and that will do just fine.  It's pretty sexy actually.  The laptop its replacing was manufactured in 1999.  It still does a decent job on a lot of things, but it was not up to supporting this endeavor.

After setting up the computer, I decided to get some financial software and start learning.  Today, I created an account at thinkorswim.com and downloaded their Paper Money trading software.  I wouldn't go out to sea without knowing how to rig my boat, so this will give me the opportunity to learn and practice.  I heard about it at an Investools seminar last fall that was put on my Success Magazine.  It's a pretty impressive software package and will allow me to practice trading and learn my way around things before I set out to sea.  The downside of the software is that its really powerful, so it has a lot of really complex features for professional traders.  It can be a little overwhelming.

Oh, and I'm not sponsored by any of the companies listed above.  I promise you that, if any money is changing hands here, it's my money.

Taking the First Step

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Stood alone on a mountain top,

Starin out at the great divide

I could go east, I could go west,

It was all up to me to decide

Just then I saw a young hawk flyin'

And my soul began to rise

And pretty soon

My heart was singin'

- Bob Seger (Roll Me Away)

A few months ago, I decided that I was tired of the status quo in my life. Here I am, in my early thirties, and I'm not exactly happy with where I am at. I've got a significant amount of student debt. I think about taking a vacation and get anxious because I don't want to have to put it all on credit cards. Money gives me anxiety, plain and simple. Still, there is a quality of life that I want to achieve. Some of it is materialistic, I admit. There are things that I want to have. More importantly, there is a lifestyle that I want to achieve so that I can enjoy my time and my family. I want to explore more than the five-mile stretch of highway between my one-bedroom apartment and my corporate cube-farm. I grew up in a town where people generally had a lot of money. My grandfather was a doctor and many of his friends were doctors. I lived on the less affluent side of town and knew we weren't as well off as many of my friends. My family didn't go to Mexico, Hawaii, or the Caribbean for spring break. We didn't get to go to Europe over the summer. I rode my bicycle to school, even in high school after many classmates had their own cars. My childhood was not miserable. I had a loving family, good friends, and a supportive community. At this point in my life, though, I could barely afford to buy a house and live there. I still can't afford to take exotic vacations, and I worry about my money. I'm only a little past living paycheck to paycheck, but it wouldn't take much to upset that apple cart. I don't remember the exact moment, day, or time when I made the decision. Like Seger, standing on the mountain top, I realized that I could go east or west and it was my decision. One way was the path of the status quo in my life, which feels much like mediocrity. The other way is the path that will be an adventure. And so it is that I decided to become a Millionaire. This blog is the story of my journey, in real time.

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Recent Comments

  • Rick: Yeah. As I dig into and work on those areas, read more
  • vcell: Tell me more about the three areas of focus. Will read more

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